Brand History

Since 1998, we have passed our way from a consulting company BUSINESSLAND to a legal company BLS specializing in the labor legislation and HR services. In 2014, qualitative changes conducted in the company, demonstrated their visual results: we conducted re-branding and launched our new site.

This was our logo in the last century:

A growing oak tree was an excellent symbol for a young, developing consulting company. We were accumulating experience, growing and sharing knowledge with our clients. By 2005, we passed formation phase as experts and realized that BUSINESSLAND had developed a special credo: use of the labor legislation in Russian Federation and protection of interests of employers in this area. Once a consulting company, we grew into a legal firm, and now, BLS every year has been placed among the TOP 15 legal companies in Russia.

Following a qualitative leap in development of the company, we conducted our re-branding. A company name – Businessland Services – BLS – had once become a domain name of our site www.bls.ru . Now we put a new meaning into this simple abbreviation.

Business. Law. Solutions. 

These three words are the essence of our philosophy, mission, BLS brand principles: on the basis of a deep understanding of business of our clients, and on the basis of the labor legislation of Russian Federation, we find optimal solutions.

Today BLS is a legal company with specialization in the labor legislation. Our clients are large, mainly foreign companies – and they present worldwide brands.

A winged lion is a BLS symbol in the new millennium. In European culture, lion impersonates noble force, power and law. The winged lion is one of sacred biblical animals, the symbol of one of the four evangelists – Saint Marc. The lion of Saint Marc is often depicted holding an open book bringing both knowledge and protection. This strong image coincides with BLS intentions to bring knowledge and to protect interests of employers. Our mascot, the lion, gradually became unmistakably recognized in the market – just as the oak tree was.

And like our lion, standing on its four legs quietly and confidently, BLS company bases itself on four major services:

  • Consulting in Labor Legislation;
  • Outsourcing of HR Management;
  • Calculation of Payroll;
  • Running Health & Safety System.

Permanent development of technologies and proprietary intellectual inventions, high expertise and flawless reputation of BLS – these are “the wings” of our company which guarantee exceptional quality of services, provided to our clients.

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Dear colleagues,

This section consists of information 

This section consists of information aimed at increasing the expertise of employers in the field of employment legislation.  In the database you will find articles written by leading BLS consultants, document templates, local legislations, corporate policies and check-lists for general directors.

The knowledge we have obtained from 20 years of defending employers from risks, offer practical value for HR services and top management of legal entities.  BLS works exclusively in the interests of employers, which is why we only offer access to our database to a strictly limited group of persons.

Registration for our knowledge database and access to document templates and other material is free.  In registering for access to the knowledge database, you will also become a subscriber to BLS newsletters.  In our information newsletter, we will inform you of complex cases involving the application of employment legislation from some of our clients.

Kind Regards,
BLS

Dear colleagues,

This section consists of information aimed at increasing the expertise of employers in the field of employment legislation.  In the database you will find articles written by leading BLS consultants, document templates, local legislations, corporate policies and check-lists for general directors.

The knowledge we have obtained from 20 years of defending employers from risks, offer practical value for HR services and top management of legal entities.  BLS works exclusively in the interests of employers, which is why we only offer access to our database to a strictly limited group of persons.

Registration for our knowledge database and access to document templates and other material is free.  In registering for access to the knowledge database, you will also become a subscriber to BLS newsletters.  In our information newsletter, we will inform you of complex cases involving the application of employment legislation from some of our clients. 

Kind regards,

BLS